Hima Cement has announced the launch of its improved and efficient brand, Supaset.
With the tagline ‘strength and speed in one bag’, the company has stated that the brand is fast selling within its category and is consistent in quality. The launch of the brand aims to reinforce the company’s commitment to innovations, catering to the everyday needs of the company’s customers.
The company has noted that it has a focus on understanding the needs of its customers, applying technical strength to provide quality, user-friendly solutions, promote faster working, and enhance productivity and cost optimisation.
The new brand is suitable for high to low strength concrete applications. These include flooring for both domestic and industrial purposes, as well as foundations, blocks, and other everyday maintenance and renovation projects. The cement has high early strength, an aesthetically appealing dark colour, low shrinkage and minimal cracks, consistent performance, and comes in kraft paper bags for less dust emission.
“We are committed to developing and improving to provide quality that our customers can trust and rely on,” said Allan Ssemakula, Marketing Director at Hima Cement. “Our products adhere to stringent quality standards and undergo very strict testing procedures to ensure reliability. Our innovations offer greater ease of use for every product developed. Supaset has been revamped with that in mind, to save our customers time and money as they set about their work. We know that in these times more than ever, time is more valuable to our customers. With this new product, we shall see our customers enjoying fast, more consistent, cost effective results.”
Hima Cement Ltd is a subsidiary of Bamburi Cement, which is a member of the LafargeHolcim Group.
Read the article online at: https://www.worldcement.com/africa-middle-east/07122018/hima-cement-launches-new-supaset-cement-brand/