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LafargeHolcim launches green concrete in Latin America

Published by , Deputy Editor
World Cement,

LafargeHolcim has announced the launch of its green concrete ECOPact in Latin America, starting in Ecuador, Colombia and Mexico, with all key markets due to follow in the first half of 2021. This roll-out of ECOPact, enabling carbon neutral construction, builds on its successful market adoption across Europe, the UK, the US and Canada.

Accelerating its green building solutions in Latin America, the company also plans to introduce its EcoLabel to transparently communicate the environmental benefits of its green cement range. As of December 2020 customers will be able to easily identify products that comply with the company’s green criteria, including lower CO2 footprint and recycled content.

Products with the EcoLabel will be sold across the Disensa retail network, which has doubled over the last two years and will reach 2500 stores by year end. Every country in the region will have at least one Ecolabel product.

Oliver Osswald, Region Head Latin America: “With the roll-out of the widest range of green building materials in Latin America, we are committed to leading the way in sustainable construction. Building on our region’s excellent third quarter results, demonstrating strong resilience despite an unparalleled health crisis, Latin America is well positioned to tackle the challenges ahead. We have a clear and unified strategy supported by two strong pillars: a rapidly expanding Disensa retail franchise network, and a fully orchestrated regional push toward green building solutions.”

Disensa, LafargeHolcim’s retail franchise network in Latin America, has delivered above expectations. The pandemic has accelerated the market shift towards more do-it-yourself construction and remodelling, as people are spending more time at home. This has resulted in a positive performance in countries like Argentina, Brazil, Colombia, Mexico & El Salvador, with double-digit growth in net sales in the retail segment.

During 2020 the region will pass the mark of 2500 stores, almost doubling the number in the past two years. Disensa will become the central network to reach millions of consumers with a diverse product portfolio, based on quality and environmental benefits by offering ECOLabel products on a wide scale. Disensa will also introduce new digital experiences to the buying process and eventually become a full line of stores from from Disensa Express to Disensa MAX!, which already opened in several countries.

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