Hoffmann Green signs a key licensing agreement in the United States

After a conclusive series of tests and several months of discussions, Hoffmann Green has signed a licensing agreement with Hoffmann Green USA, owned by Olivier Ducimetière-Monod and his associate Francis Beauvallet. Olivier Ducimetière-Monod, based in the United States since 1988, is a successful construction and property development entrepreneur. With more than 35 years' experience in the sector, Olivier Ducimetière-Monod has a strong network in the American political and economic ecosystem as well as precious expertise to support Hoffmann's development throughout the United States. Francis Beauvallet, CEO of Beauvallet Construction, a key player in the monument restoration and financial engineering sector in France, will also bring his complementary expertise to the deployment of the Hoffmann model in the United States.

In return for the industrial and technological transfer and exclusivity in the first American states, Hoffmann Green will receive a first entry fee of €2 million as well as fixed and variable annual royalties based on sales generated by the commercialisation of Hoffmann cements. The contract also gives the partner the option of sub-licensing Hoffmann units in these states. This option represents an additional growth driver for Hoffmann, generating more royalties and extending the sale of premix to sub-licensees. Negotiations with key sublicensees are already in progress. This licensing agreement reaffirms the interest of international partners in Hoffmann Green's solution and the viability of its international development model.

The contract signed with the partner also includes the option, until 2025, of an extension of the license to the entire United States in exchange for a total entry fee of €20 million.

As part of the Inflation Reduction Act (IRA), a massive US$370 billion investment plan adopted in the United States in 2022 to combine reindustrialiSation and energy transition over a decade, the United States has identified the reduction of greenhouse gas emissions as a strategic priority. The plan targets a 50% reduction in emissions by 2030 compared with 2005, positioning the energy transition at the heart of economic development, particularly in the construction sector, which is currently in a very dynamic phase. Thanks to this strategic partnership and the deployment of Hoffmann plants in the United States, Hoffmann Green and its partner are providing a solution to promote sustainable construction, thereby supporting the decarbonisation of the construction sector in the United States and accelerating its transition to carbon neutrality.

Julien Blanchard and David Hoffmann, co-founders of Hoffmann Green Cement Technologies, said: “The signing of this key licensing agreement in the USA is the concrete result of the pre-agreement announced at the end of last year. We are delighted to join forces with two partners who share our vision of the construction sector and have both significant expertise and in-depth knowledge of the local ecosystem. After the licensing agreement signed in 2023 in Saudi Arabia, this step strengthens our international development strategy in two key states of the American construction sector, with the option of extending this agreement to the entire US territory by 2025. We thank our partner for its confidence and are delighted with this new licensing contract, which will contribute to the decarbonisation of the US dynamic construction sector. The deployment of our plants and the commercialisation of our 0% cement clinker will play a key role in this transition.”

Olivier Ducimetière-Monod, construction and property development entrepreneur in the United States and co-associate of Hoffmann Green USA, added: “As part of the Inflation Reduction Act to fund the US energy transition, we are thrilled to partner with Hoffmann Green to drive the decarbonisation of the building industry and promote sustainable practices for future US construction projects. This licensing agreement is only the first step towards the future construction of Hoffmann plants throughout the United States.”

Francis Beauvallet, CEO of Beauvallet Construction and co-associate of Hoffmann Green USA, concluded: “The signing of this contract represents a key French-American collaboration aimed at promoting innovative and sustainable solutions to decarbonise the construction sector in the United States. Thanks to our complementary expertise in construction and property development in the United States, we are committed to promoting and developing Hoffmann plants and their 0% cement clinker throughout the United States.”

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