Lafarge Canada Inc. (Eastern Canada) launches CSR platform

Lafarge Canada Inc. (Eastern Canada) has announced the launch of its new corporate social responsibility platform. The new initiative, called Deep Roots - Part of our communities: past, present, and future, will demonstrate and reinforce Lafarge Canada's commitment to giving back to the communities where its employees live, work, and raise their families.

"Our commitment to building better cities and communities extends beyond our plants, pits, and quarries. We are proud of the social investments we make in the communities we serve and the deep roots we maintain across Eastern Canada," said Bob Cartmel, President and CEO, Lafarge Canada Inc. (Eastern Canada). "Lafarge is dedicated to working with charitable, non-governmental, and community organisations that share our goal to help make a difference in local communities and regions," he added.

Through Deep Roots, Lafarge Canada Inc. (Eastern Canada) will support projects in one or more of the following four areas: Water, Environment, Sustainable Construction, and the Canadian Forces, Veterans and their Families. These projects will be supported through direct financial contributions or through in-kind donations of Lafarge building solutions such as cement, concrete, and aggregates.

"We are interested in supporting projects and initiatives that focus on water conservation and protection, the environment, sustainable construction, as well as initiatives that allow for a smoother transition for our men and women in uniform from the battlefields to the workplace," concluded Cartmel.

Lafarge's mission is to contribute to the building of better cities and communities across Canada, through its innovative solutions providing them with more housing and making them more compact, more durable, more beautiful, and better connected.

For more information on Deep Roots and how your organisation can apply for funding, visit: www.buildingbettercities.ca/deeproots

Adapted from press release by Katherine Guenioui

Read the article online at: https://www.worldcement.com/the-americas/04032014/lafarge_eastern_canada_launches_csr_platform_843/