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GCP Applied Technologies launches digital product selection portal

Published by , Deputy Editor
World Cement,

GCP Applied Technologies (GCP), global provider of construction products technologies, has announced a new smart digital solution that is said to optimise product selection for cement producers, resulting in operational savings, faster ROI and more sustainable cement production.

The product selection portal will now be used by GCP’s field staff to provide faster, more accurate product recommendations to cement producers and better predict the benefits they will gain from each product. Built on GCP’s world-class expertise in cement additives formulation and application, this digital solution uses a proprietary algorithm to identify the right cement additives to meet specific client needs, in real-time.

GCP continues to stay focused on optimising internal capabilities with data, analytics and automation to provide increased value to customers. The new product selection portal provides numerous benefits to cement producers, including reduced time, resources and operating costs invested in the process resulting from the accelerated and more accurate qualification of customer needs. The portal also helps increase fuel and energy savings, and allows for an improved cement sustainability footprint and increased project ROI.

About GCP Applied Technologies

GCP Applied Technologies is a leading global provider of construction products technologies that include additives for cement and concrete, the VERIFI® in-transit concrete management system, high-performance waterproofing products and specialty systems. GCP products have been used to build some of the world’s most renowned structures. More information is available at

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