Hoffman Green to deliver clinker-free cement for environmentally friendly swimming pools

Based in Troyes with a 10,000 sq/m. industrial site, the company is renowned for its patented, eco-friendly solutions. Piscines Magiline stands out with a strong promise to its customers: a smart, sustainable, low-consumption swimming pool. As a member of the Coq Vert community, a collective dedicated to ecological transition, the company has been actively committed to this cause for several years.

This partnership, running until 2026, aims to co-promote Hoffmann Green's 0% clinker cements throughout Piscines Magiline's extensive international network of distributors, partners and pool formwork builders. The collaboration supports the construction of eco-friendly pools, and is fully in line with the Group's CSR approach, which has been in its DNA since its creation. With the launch of an ambitious plan in 2021, the Group aims to integrate sustainability across its entire value chain, from eco-design to pool construction.

Continuing the expansion of Hoffmann Green's activities in various sectors, including renewable energies and outdoor fitting, this new partnership contract enables the company to further diversify its activities and actively contribute to the decarbonisation of the swimming pool construction industry.

Julien Blanchard and David Hoffmann, co-founders of Hoffmann Green Cement Technologies, said: “The signing of this partnership with Groupe Piscines Magiline reflects our ongoing strategy to diversify our activities against the current trend of a depressed new housing market. We are honoured to support a key player in the pool construction industry as they implement their development strategy towards carbon neutrality.”

Read the article online at: https://www.worldcement.com/europe-cis/26092024/hoffman-green-to-deliver-clinker-free-cement-for-environmentally-friendly-swimming-pools/