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Hoffmann Green announce strategic partnership with Morbihannaise de Bâtiment in Brittany

Published by , Assistant Editor
World Cement,


Hoffmann Green Cement Technologies, an industrial player committed to the decarbonation of the construction sector that designs and markets innovative cold produced, clinker-free cements, announces the signing of a partnership agreement with Morbihannaise de Bâtiment, a construction company in southern Brittany.

Founded in 2003 and based in Lorient, Morbihannaise de Bâtiment specialises in structural work and masonry for a wide variety of projects, including collective housing, commercial buildings and private homes. In twenty years, it has established itself as a key player in the construction industry in southern Brittany. Recognised for the quality of its work and its close relationship with its clients, whether public (local authorities, social housing agencies) or private (developers, builders),Morbihannaise de Bâtiment is firmly committed to transitioning towards more responsible solutions.

Morbihannaise de Bâtiment has already used Hoffmann Green 0% clinker concrete in several projects, confirming its technical feasibility, application quality and environmental performance. Recent projects include the Origine residence with ACP Immo, the Stella Maris residence with Lebac Promotion, and the Arbenn residence with Morbihan Habitat. Building on this experience, Morbihannaise de Bâtiment wishes to intensify its collaboration with Hoffmann Green from 2026 onwards, with a view to establishing a long-term partnership, promoting more virtuous construction practices and actively contributing to the decarbonisation of the sector in its region.

Through this landmark agreement, Hoffmann Green is pursuing its development strategy, based on increasing volumes, expanding applications and strengthening partnerships with all players in the construction industry. This new agreement also consolidates its long-term presence in Brittany.

Julien Blanchard and David Hoffmann, co-founders of Hoffmann Green Cement Technologies, said: "We are delighted to formalise this strategic partnership with Morbihannaise de Bâtiment. This renowned company, firmly rooted in its local area, is a key partner in the large-scale roll-out of our 0% clinker solutions. Their commitment to using our 0% clinker cements on their construction sites illustrates the collective momentum building across the sector towards sustainable building."

Eric Moret, Managing Director of Morbihannaise de Bâtiment, concludes: "We have always been committed to combining professionalism, craftsmanship, and compliance with standards, while building collective housing, individual houses and commercial buildings tailored to our customers' needs. By entering into this partnership with Hoffmann Green, we are confirming our ambition to build sustainably: their carbon-free solutions are perfectly in line with our beliefs about quality, safety and environmental responsibility. Together, we want to contribute to a new standard of construction in Brittany – one that is cleaner, more respectful, and more responsible."


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Read the article online at: https://www.worldcement.com/europe-cis/12122025/hoffmann-green-announce-strategic-partnership-with-morbihannaise-de-btiment-in-brittany/

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