Lafarge Cement UK celebrates marketing and safety achievements

Construction Marketing Awards

Lafarge Cement won the ‘Best Product Launch’ category at the UK’s Construction Marketing Awards for its new range of ready-to-use concretes, in which the products where represented as superhero characters the ‘Supercretes’. In addition, Lafarge Cement was recognised with ‘Highly Commended’ accolades for ‘Sustainability as a Marketing Strategy’, ‘Best Campaign over £25 000’ and ‘Best Brand and Positioning’.

Cement plant safety

Lafarge’s Aberthaw Works, which is celebrating its centenary this year, has gone four years without experiencing a Lost-Time Injury at the site. Employees at the plant received a Christmas hamper in recognition of the achievement.

“The safety of employees, contractors and visitors to the Works is always our most important focus,” said Aberthaw Works Manager, James Kirkpatrick. “With cement manufacture being such a complex operation involving a workforce of around 100 and round the clock activities, safety becomes even more in focus. It is a fantastic achievement to go for such a long period without a Lost-Time Injury. The year-round hard work of the whole team here really paid off and also contributed to Lafarge’s overall UK safety goal of Zero Harm across its operations.”

Adapted from press release by Louise Fordham.

Read the article online at: https://www.worldcement.com/europe-cis/10122012/cement_lafarge_uk_marketing_awards_lti_safety_aberthaw_783/