DB Schenker Rail rebrands

The UK’s leading rail-freight company officially became DB Cargo UK on 2 March 2016. This is part of a full re-branding of DB Schenker Rail business units across Europe, which will all become known as DB Cargo during the course of 2016.

Geoff Spencer, CEO of DB Cargo UK, said: “The re-brand will continue to strengthen our presence and further build recognition in the markets in which we operate.

“We’ll be continuing to build on our growing reputation for delivering a high quality service to our valued customers, not just domestically but across borders too.

“The name change has no impact on existing contracts or commercial arrangements. However, over time, you will see the logo on our documentation, buildings and communications change from ‘DB Schenker’ to the familiar ‘DB’ corporate mark. Other than this, it’s business as usual.

“Since 2007, we’ve been part of the DB Group of companies, which means we are able to offer our customers high quality rail services not just in the UK, but across Europe. The re-brand we’ve announced today isn’t just about a new name, it represents the further alignment of our brand with the Group. We look forward to continuing to offer all customers an unrivalled service which they rightly expect.”

Adapted from press release by Rebecca Bowden

Read the article online at: https://www.worldcement.com/europe-cis/07032016/db-schenker-rail-rebrands-639/