Terex distributor expands range

Terex has announced that ASCENDUM Group has expanded its construction machinery offering across Europe by adding the Terex compact portfolio to its operations in Turkey.

ASCENDUM TURKIYE joined the Terex distributor network in 2016 and has already announced a sales order of 30 backhoe loader units.

Alongside a number of backhoe loader models, ASCENDUM will also offer the complete portfolio of Terex site dumpers and compaction rollers to its loyal customer base.

Paul Macpherson, global sales and marketing director at Terex Construction’s Coventry facility, commented: “With a thriving marketplace and considerable product demand – especially for backhoe loaders, we’re delighted to be working with ASCENDUM Group’s operations in Turkey.

“Already an established part of our international distributor network via the company’s headquarters in Lisbon, Portugal, ASCENDUM Group plays a key part in our European equipment supply strategy. With more than 50 years’ experience in the sales and leasing of heavy-duty construction equipment, the business has a loyal and engaged customer base, alongside a reputation for exceptional customer service and an unrivalled equipment offer.”

Mahir Hocaoglu, CEO at ASCENDUM TÜRKIYE, added: “ASCENDUM Group has been part of the Terex Distributor network since May 2016 and, in that time, has experienced noteworthy success.

“Adding the Terex compact equipment range to ASCENDUM TÜRKIYE’s equipment offer was therefore a simple decision. Our customers demand heavy-duty, hard-wearing, rugged and reliable machinery – which is precisely what Terex products offer.”

Adapted from press release by Rebecca Bowden

Read the article online at: https://www.worldcement.com/europe-cis/05092016/terex-distributor-expands-range-191/