B2B ecommerce is becoming increasingly significant as customers shift their buying preferences to online channels. On 15 September, CloudCraze announced that Siam City Cement had chosen its ecommerce solution, built on the Salesforce App Cloud, in response to this. This will allow the company to transform the way they sell, service, market and engage with partners and customers, by launching a new online sales channel. Siam City Cement will begin generating online revenue and be able to leverage ecommerce and CRM data for a 360° view of the customer.
"Siam City Cement's selection of CloudCraze is a testament to the power of Cloud ecommerce," says Chris Dalton, CEO of CloudCraze. "CloudCraze can deliver the speed, simplicity and scalability of enterprise ecommerce on the Salesforce customer success platform."
"Siam City Cement is committed to the Salesforce platform," says Ittaya Sirivasukarn, CEO of INSEE Digital, IT Subsidiary of Siam City Cement. "CloudCraze has provided an eCommerce solution that allows us to get even more from our Salesforce investment."
Adapted from press release by Rebecca Bowden