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Renewal and extension of the partnership between HOFFMANN GREEN and RAVATE Group until 2028

Published by , Editorial Assistant
World Cement,


Hoffmann Green Cement announces the renewal for a further four years and extension of its partnership with the Ravate group, a long-established brand in Réunion and the Indian Ocean.

Signed in September 2021, the initial contract has been extended until 2028. The extension of the partnership between Hoffmann Green and the Ravate group reflects the success of Hoffmann Green’s 0% clinker cement among construction professionals and the retail consumers on the Reunion island and in the Indian Ocean. The partnership between the two groups has already resulted in the construction of the single-family homes and the completion of several construction projects using Hoffmann cement bags distributed under the PRO CEMENT 52.5N brand.

The renewal of this partnership reflects the mutual trust between the two groups and reaffirms the Ravate Group’s commitment to eco-friendly construction, while guaranteeing the quality of the products distributed. As part of this partnership, the Ravate Group will continue to purchase and distribute Hoffmann Green’s 0% clinker decarbonised cements under the PRO CEMENT 52.5N brand in Reunion, Mayotte and Mauritius. In this way, the Reunion-based group will be offering the most carbon-free cement on the European market to construction professionals and retail consumers at more than 40 stores.

The renewed contract also includes the supply of PRO CEMENT 52.5N bulk cement to several ready-mix concrete plants in the geographical area covered by the Ravate Group. As a result, a wider range of players in the region’s construction sector will be supplied with concrete manufactured from Hoffmann 0% cement clinker, from small-scale masons to large construction companies.

Julien Blanchard and David Hoffmann, co-founders of Hoffmann Green Cement Technologies, said: “The signing of this partnership extension is perfectly in line with our development strategy aimed at extending the distribution of our 0% clinker cement to both professional and retail consumers. This renewed commitment reflects our partner's enthusiasm to accelerate the distribution of our 0% clinker decarbonised cements, marketed under the PRO CEMENT 52.5N brand, in all its stores in the Indian Ocean region. The supply of our cement to ready-mix concrete plants is also strengthening our order book. We are delighted to continue our partnership with the Ravate group, an independent family business with which we share many values, particularly innovation and respect for the environment.”

Abdoullah Ravate, Ravate Group’s President and Managing Director, added: “The extension of our partnership with Hoffmann Green reaffirms our determination to promote eco-friendly construction methods while guaranteeing the quality of our products. Thanks to Hoffmann Green's innovative technology, we can achieve this commitment. Through this collaboration, we will continue to distribute bags of 0% clinker cement under the PRO CEMENT 52.5N brand to both professionals and retail consumers. We will also distribute Hoffmann Green's 0% clinker cement to ready-mix concrete plants, contributing to the decarbonisation of the construction sector for a wider range of regional players. These initiatives are fully in line with our sustainable development policy and our commitment to CSR.”


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Read the article online at: https://www.worldcement.com/europe-cis/29042024/renewal-and-extension-of-the-partnership-between-hoffmann-green-and-ravate-group-until-2028/

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